NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

Real Luck Group LTD CVE: LUCK TSX: LUCK.V
What does it do Real Luck Group Ltd (CVE:LUCK) is one of the first movers in the esports betting market and one of the few pure-play names. Its Luckbox operating business is a dedicated esports betting site currently accepting customers from about 80 territories globally. Luckbox was built from scratch by a team now led by chief executive Quentin Martin, a former top-ranking professional cardplayer and esports gamer in the UK and Canada. He and two ex-colleagues from Canada’s Pokerstars together co-founded Luckbox in 2018 and soft-launched a live product in spring 2019. The esports betting website and app are licensed by the Isle of Man, which from a player-protection perspective is one of the best gaming licences in the world.
Why esports betting? With Generation Z more likely to watch computer games than traditional sports, esports is becoming ever more mainstream and even before the coronavirus pandemic was predicted to be facing the highest growth potential of any sport. Luckbox has seen first-hand the spike in players moving from betting on sports to betting on esports in 2020 and has managed to lock up around 75% of its customer gains. Martin says esports betting, which uses the same licensing and infrastructure as the existing traditional sports betting industry, offers the potential for higher profits and has barriers to entry from the betting models.
What’s the latest In December, parent company Real Luck Group listed on the TSX Venture Exchange in Toronto. This followed a CA$6mln funding round from investors in the summer. Around the turn of the year, Luckbox has plans to add the option to bet on around 100 more traditional sports and other events, including football, baseball and tennis, as well as developing a casino offering in the following months. Looking ahead to 2021 at the time of the IPO, Martin said there remains “huge” potential for further organic growth through content marketing, affiliates, partnerships, influencers and direct media. There are also plans from a B2B perspective, bringing odds compilation in-house, with Martin saying a merger or acquisition would probably be the most effective way to achieve that.
article: https://www.proactiveinvestors.co.uk/companies/news/936987/real-luck-group-offers-chance-to-get-into-esports-betting-at-level-one-936987.html

Missed out on SCR.TO? RIDE $LUCK TO THE MOON! 🚀🚀🚀🚀
Real Luck Group LTD CVE: LUCK
What does it do Real Luck Group Ltd (CVE:LUCK) is one of the first movers in the esports betting market and one of the few pure-play names. Its Luckbox operating business is a dedicated esports betting site currently accepting customers from about 80 territories globally. Luckbox was built from scratch by a team now led by chief executive Quentin Martin, a former top-ranking professional cardplayer and esports gamer in the UK and Canada. He and two ex-colleagues from Canada’s Pokerstars together co-founded Luckbox in 2018 and soft-launched a live product in spring 2019. The esports betting website and app are licensed by the Isle of Man, which from a player-protection perspective is one of the best gaming licences in the world.
Why esports betting? With Generation Z more likely to watch computer games than traditional sports, esports is becoming ever more mainstream and even before the coronavirus pandemic was predicted to be facing the highest growth potential of any sport. Luckbox has seen first-hand the spike in players moving from betting on sports to betting on esports in 2020 and has managed to lock up around 75% of its customer gains. Martin says esports betting, which uses the same licensing and infrastructure as the existing traditional sports betting industry, offers the potential for higher profits and has barriers to entry from the betting models.
What’s the latest In December, parent company Real Luck Group listed on the TSX Venture Exchange in Toronto. This followed a CA$6mln funding round from investors in the summer. Around the turn of the year, Luckbox has plans to add the option to bet on around 100 more traditional sports and other events, including football, baseball and tennis, as well as developing a casino offering in the following months. Looking ahead to 2021 at the time of the IPO, Martin said there remains “huge” potential for further organic growth through content marketing, affiliates, partnerships, influencers and direct media. There are also plans from a B2B perspective, bringing odds compilation in-house, with Martin saying a merger or acquisition would probably be the most effective way to achieve that.

This guide aims to outline all of the best gambling cashback offers available over a range of sites, following this guide you should be able to make over £500 in cashback
Note - Cashback often takes a while to payout, bear this in mind when completing offers as you may have to wait to cashout your earnings
When completing these offers don't chase any loses as the cashback will give you a profit with nerly every offer
A short review of each site and some referral links
Topcashback - Cashback will show as tracked within a few days, can take a few weeks to become payable, in some cases even longer, asides from gambling they have great offers for car insurance and mobile phone contracts, worth taking a look to save some extra money!
Ref - Extra £5 when you make £10 cashback
Non-Ref - No reward
Quidco - Much the same as Topcashback
Ref
Non-Ref
Minimum payment - £10
Ohmydosh - Faster Payouts but less offers
Ref - Extra £1
Non-Ref - No reward
Minimum payout - Any
Cashback Earners - A lesser known site in need of a fresh look, this site also has some bad reviews, referal income is paid to the site on a monthly basis with the dates for each site being different, offers don't seem to show as tracked until the website receive their payment, cashback should appear in your account within 1 month of completing an offer. Cashout amounts are specific, its best to build up a balance and then withdraw. Payment takes around 3 weeks.
Ref - Sign up bonus £6.5
Non-Ref - Sign up bonus £6.5
Minimum payout is £20
Payment Proof - Payments for all sites can be seen here, quidco isn't shown as i have signed up for all the casinos on offer through topcashback

How to Maximize Profit - IMPORTANT - READ THIS

For the majority of these offers you want to play blackjack following the chart found here
Any blackjack game will do, look for a normal version of the game at the site you are playing on and make sure it is a non live game as the hand sizes will be lower.
When playing blackjack there will often be more than one spot that you can bet on, allowing the player to bet more than one hand at a time, Its important to only bet on one spot at a time as it reduces the variance of the game and will ensure you get the maximum return possible from the game, stick to £1 hand sizes when playing and dont be tempted to bet larger amounts as you will be getting a nice amount of cashback from every offer
Through playing blackjack this way the player will get a return of around 98%, meaning for every £100 staked you will lose around £2. If you make a loss on a casino site after completing the required wagering amount, withdraw your remaining balance, don't chase loses as the cashback will make up for loses and give you a profit in most cases.
All offers are updated fairly regularly, make sure to check the terms for each offer as information in this post may become outdated. Also check for other offers every now and then as new casinos are added!

TopCashBack Offers - £400+ Profit

Topcashback Referral - Get an extra £5 - See the Ref Link at the top of the page!
If you dont already have an account at top cashback, you can sign up through my referral to get an extra £5 added to you account once you make £10 cashback
Lottoland - Cashback £15
Add £11 and play 11 separate £1 hands, following the strategy outlined at the top of the post, withdraw any remaining balance.
Betfair Casino - Cashback £70
Note this is not the poker offer
Add £50 to your account and play 50 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Quidco are offering £100 for this offer
Party Casino - Cashback £26.5
Deposit and play 30 single £1 hand son blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Tombola - Cashback £24.5
Deposit £10 and open the tombola roulette game, choose a £1 chip size and choose 5 spots, repeat this twice, withdraw any remaining balance, you will likely lose money here but the cashback will give you a profit
Coral - Cashback £46
Add £10 and play 10 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Bingoport - Cashback £3
Sign up to bingoport to get an easy £3
Ladbrokes - Cashback £42
Add £10 to your account and play 10 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Pokerstars - Cashback £32
Add £25 and play 25 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
STS - Cashback £21
Add £30 to your account and play 30 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
William Hill - Cashback £54
add £25 and play 25 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Megacasino - £15.75
Add £25 - Play 25 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
LottoGo - Cashback £3.18
Buy a euromillions ticket
Slingo - Cashback £24.75
Add £10 play 10 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
PaddyPower Games - Cashback £20
Add £10 play 10 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
The Football Pools - Cashback £24.75
Sign up for the £10 a month subscription, cancel this after 30 days
Lottomart - Cashback £18
Add £10 - Play 10 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Genting Slots - Cashback £25
Add £30 play 30 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
OhMyDosh - Cashback £40+
Referral gives an extra £1, sign up through the ref link at the top of the post to get the bonus!
Gala Bingo - Cashback £17.50
Deposit at least £5, you'll get a £10 slots bonus and 100 free spins, these carry hefty wagering requirements, Open any slot and play the minimum spin size, play until you lose all of the money in your account or complete the wagering requirements on the bonus funds. Withdraw any remaining balance.
BGO - £10 Cashback
Deposit at least £15. Play 15 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance. DONT ACCEPT the welcome bonus from BGO.
Lottosocial - Cashback £4
Sign up to Lotto Social - Use your correct phone number when joining as it is the only way to login to your account. Purchase 10 lines for £1, after making a purchase go to your account page and find the list of syndicates your are in, leave the syndicates to avoid making any more payments.
Cheeky Bingo - £10 Cashback
Deposit £10 and get a £40 welcome bonus, just play bingo with all of your funds and hope to get some wins, bonus has 4x wagering requirements.

Quidco - Cashback £100+

Quidco don't offer a sign up bonus, find my ref link at the top of the post if you want to help me out!
All of the offers on quidco are much the same as topcashback, the only offer worth noting is the betfair casino offer which pays £100
Betfair - £100 cashback
Add £100 and play 100 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.

Cashbackearners - Cashback £180+

Sign up Bonus
Get a £6.5 sign up bonus, think this works with or without the ref link, links are at the top of the post!
To find these offers just search for casino on the site.
All of these offers state that you only need to make a deposit, its best to play through the deposit 1x to ensure that the cashback is paid.
LuckyMeSlots - Cashback £15
Add £15 and play 15 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Spin Genie - Cashback £12.5
Add £12.5 and play 12.5 £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Cashmo - Cashback £10
Add £10 and play through £10 on any slot staking the minimum amount per spin. Don't spin the wheel that pops up after signing up or accept any other bonuses.
Ice36 -Cashback £15
Add £15 and play 15 £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Spinhill Casino - Cashback £15
Add £15 and play 15 £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Galacasino - Cashback £30
add £30 and play 30 £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Casino765 - Cashback £12.5
Add £12.5 and play 12.5 £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Casinosuperwins - Not recommended, bad site, awful support
Casino2020 - Cashback £15
Add £15 and play through £15 on any slot staking the minimum amount per spin. Keep track of spins and quit the slot after wagering the required amount. Don't spin the wheel that pops up after signing up or accept any other bonuses.
Pocketwin - Cashback £10
Add £10 and play through £10 on any slot staking the minimum amount per spin. Keep track of spins and quit the slot after wagering the required amount. Don't spin the wheel that pops up after signing up or accept any other bonuses.
The Sun Vegas - Cashback £15
Add £15 and play 15 £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
DrSlot - Cashback £10
Add £10 and play through £10 on any slot staking the minimum amount per spin. Keep track of spins and quit the slot after wagering the required amount. Don't spin the wheel that pops up after signing up or accept any other bonuses.
MrSpin - Cashback £10
Add £10 and play through £10 on any slot staking the minimum amount per spin. Keep track of spins and quit the slot after wagering the required amount. Don't spin the wheel that pops up after signing up or accept any other bonuses.
PrimeCasino - Cashback £15
Add £15 and play 15 £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
ConquestAdor - Cashback £10
Add £10 play 10 £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
MFortune - Cashback £10
Add £10 and play through £10 on any slot staking the minimum amount per spin. Keep track of spins and quit the slot after wagering the required amount. Don't spin the wheel that pops up after signing up or accept any other bonuses.
Thanks for reading, hope this of use to some people, happy earning!

London (and the rest of England) will be returning to the Tier system. Initially we'll be under Tier 2 (High alert) along with most of the rest of England.
Notable Tier 3 areas near London include all of Kent* and Slough.
(*the administrative county, not Bromley and Bexley that still sometimes claim to be in it)

The Usual Stuff

Stay 2m (6ft) away from people that you don't live with where practical, and at least 1m (3ft) away at all times. Do your very best to maintain hygiene, washing your hands and shared surfaces at every opportunity. And of course, you should only do what you're comfortable with.
If you have any symptoms of COVID-19, even mild, stay home for at least 10 days until you no-longer have a temperature. Get a test through the gov.uk testing website or calling 119. Others in your household must stay home for 14 days ^source.
Most coronavirus cases are mild, but if you're very ill, call 111, or in an emergency, call 999 - DO NOT go to a GP surgery, pharmacy or hospital with COVID-19. Continue to keep NHS appointments for other purposes unless your clinician tells you otherwise or the government changes the advice.

What are the restrictions?

Almost everything should now be reopening, except for nightclubs.
However there are restrictions under Tier 2:

• You cannot mix with other households indoors, in any setting, private or public
• You can meet with 6 people outdoors, from any households
• Pubs and restaurants may only serve alcohol with a substantial meal and will be table service only
• Pubs and restaurants must stop taking orders at 10pm although can stay open until 11pm for takeaways.
• Other hospitality like casinos or theatres must close at 11pm
• Cinemas, theatres, stadiums and so on are restricted to 50% capacity with a maximum of 1000 people indoors or 2000 people outdoors. This does mean football will be allowing fans in again, although ticket demand will likely far exceed supply
• You should work from home if you can but go to work if you can't.

Single adult households can still form a (permanent) mutual support bubble with one other household.
There are various other exceptions for things like weddings (up to 15 people), funerals (30 people) and in a few other areas. You can read the full Tier 2 restrictions here.
You can leave your home to escape injury or harm.
If you break these rules you may be fined from £1000 or more, depending on the offence.

Can I visit London now?

Theoretically yes. Many of the typical tourist attractions will have reduced capacity so make sure you book anything you want to do in advance. Many incoming foreign travellers from higher risk countries are subject to a mandatory two week quarantine. Check if your country is on the list.

Can I go somewhere else?

You can travel to Tier 1 or Tier 2 areas. When in a Tier 1 area, you must continue to obey Tier 2 rules. The government advises against travel to Tier 3 areas for all but essential purposes.
There are different rules for Wales, Scotland and Northern Ireland. We will need to confirm what they are over the next few days.

Face masks

Face coverings are compulsory on all forms of public transport and in all shops, takeaways, hospitals and care homes. This is a law and you can be fined if you do not comply. You don't need to buy a fancy respirator, instead think about buying or making your own from fabric, or use a scarf or bandana. As long as you wash them at a decent heat between uses this is much more environmentally friendly than disposable surgical masks.

The NHS App

The NHS COVID-19 app is now available. It uses Apple & Google's co-developed bluetooth protocol which does not transmit any of your personal details to anyone, including the government. It's been used as the basis for apps in privacy-conscious countries like Germany and Ireland, and is generally considered safe and secure.
The app is particularly effectively in dense urban areas, and NHS England's also includes features to help you check in to venues and get a test.
Download it!

Get help or give help

With the short days, the cold weather, and the lockdown restrictions, this is going to be a hard time for everyone.

• If you're feeling the strain or just feeling lonely and want to talk to someone the /MentalHealthUK master post is a great place to start.
• Also try our Daily Observations thread or /LondonSocialClub for virtual meets!
• Mutual Aid groups are local groups organised to support the most vulnerable in our communities. Find your Mutual Aid Group here.
• You can also Volunteer for the NHS. They're reopened applications recently.

This is not official advice - just our summary and might contain errors and omissions. Check gov.uk for the letter of the law. Please post any feedback or suggestions

Polo shirts are possibly the most ubiquitous clothing item of the 21st century, undergoing a long journey from aspirational 1930s sportswear to becoming the default smart-casual option for millions of men. We’ve researched and tested 14 of the best polo shirts and think that the best polo is the Sunspel Riviera with its great fit, unique fabric and strong range of over twenty colours. If you’re looking for an elevated take on the polo then the John Smedley Adrian Polo is incredibly soft and will smarten up your wardrobe. Finally, if you’re on a budget the H&M Cotton Polo Shirt is a good quality take on the classic item at an affordable price point.
The original garment as we know it was based on a design worn by French tennis star René Lacoste aka ​“the Crocodile” in the 1930s as a practical, flexible, comfortable sports shirt. Unfortunately, from the 1980s onwards, creeping ​“casual Friday” dress codes made the polo shirt with badly fitting chinos an American business-standard. Later, it was the uniform of golfers and delivery drivers, security guards, and coffee chain staff not to mention the sometime uniform of the American far-right, in almost a parody of conformity.
What saves the polo shirt from fashion irrelevance is its potential for reinvention. Its been reclaimed by subcultures ranging from punks to skinheads and mods. As the tie disappears and the suit becomes increasingly relaxed, the polo shirt has become a place to experiment with shirting alternatives and continues its long tradition of reinvention, molding itself to the zeitgeist. For our review we tried to cover this range, from semi-activewear to knit-fabric classics to find the best polo shirt overall, looking as always at specialists who’ve produced these styles year after year in an attempt to find an ideal.

Best overall

Sunspel Riviera Polo
With a smart fit, retro-inspired basket weave fabric, and a huge range of tasteful colours, the Riviera is on its way to becoming a contemporary classic.
$105

The Riveria was introduced by Sunspel in 2006 after a design by Linda Hemmings for the James Bond film Casino Royale. The Riviera became something of an instant classic for a brand which up until then had been known largely for its undergarments. The references here (as the name suggests) are much more Talented Mr.Ripley than contemporary sportswear but it doesn’t feel like a period piece either. There has been some clever thought put into taking the best of that golden era and updating it.
The fabric has a looser, wider weave than most piqué polos, and a nice spongy texture with none of the coarseness that some piqué can have. After researching I found that the brand created the fabric with a vintage lace making machine in Sunspel’s HQ in Nottingham, and none of the competition I tried have a similar quality.
The fit is trim but not overly slim. The sleeves fall flatteringly halfway down the bicep, the length is standard and it has the classic split tail. The sleeves didn’t pull up into my armpits and I still had movement through the body. The collar is a fairly small point collar that sits well when buttoned up but also folds down easily into a camp collar shape when undone which allowed it to be worn cleanly both ways. The buttons are a discreet tonal plastic and the placket is a simple 2‑button design. I’m a fan of the pocket design though in a practical sense it’s not good for much and makes the shirt much more of a casual style.
Colours are another area where Sunspel gets it just right. They always have a strong seasonal palette which this year covers 20 options including a deep chocolate brown (seen above) an intense Yves Klein blue and a great brick red. Compared to their competitor’s depressingly basic ranges of pastels and neons, this quiet tastefulness is refreshing and it means that season to season it will be easy to update your wardrobe with some new additions.
Through washing and wearing over a number of weeks, I noticed no noticeable shrinkage or discolouring and the fabric kept its softness (which wasn’t always the case, especially if a garment has been chemically softened). I also kept an eye out for loose threads and buttons but found no faults.
Which brings us to the final question of value. Polo shirts are an interesting category in this sense as they are so tied up to a certain idea of aspirational dressing — and priced accordingly. Our testing found that the general quality and feel of a £10 polo from H&M didn’t massively improve when compared to its £80 Lacoste equivalent. But that’s to ignore the fact that you are paying for what that £80 polo says about you, what it represents in our culture, and the semiotics of that logo — a francophile or a football causal, a preppy or a punk. That said, if you’re like me and the branded polos aren’t your niche but you want something that feels premium, then, for the cost, you will have a beautifully fabricated, European-made polo shirt of notably better quality than its competitors in the same price bracket and that’s enough for us to award it the top spot.

Downsides

The downsides for the Riviera really come down to preference. I could imagine if you want a more classic fitting polo you may find it too slim or if you want one without a pocket that could turn you off. But as for the construction of the shirt itself or its fabric I couldn’t find any faults. Even the plastic buttons which might in other brands seem like a cost-saving measure feels more like a thoughtful design choice. It’s also more sportswear-adjacent than actual sportswear, but that feels like a quibble and true of any of the major polo brands at this point.

Also good

John Smedley Adrian Polo
Made from incredibly soft sea island cotton, this knitted polo is perfect if you want a softer, more formal style of polo.
$298

The Adrian Polo from John Smedley comes a close second to the Sunspel Riviera. The main attraction is the sea island cotton fabric which is incredibly soft with the best hand feel of any polo I reviewed. The placket length and knitted collar means it feels much more like the elegant mid-century polo shirt than something that would be mistaken for a 21st-century corporate uniform, albeit with some nice updates that make it feel more contemporary than other knitted polos.
Smedley is to fine knitwear what Burberry is to trench coats, or John Lobb is to shoes and considered to be the best in the world in the category (it’s where the Queen gets her knitwear). The Adrian genuinely felt like a luxury. Everything from the feel of the fabric to the way it fitted just right with substantial ribbing on the waist and sleeves (near the bottom of the bicep) with just the right amount of tension spoke to the care and attention that had gone into making it. It’s also versatile, working just as well under the lapels of my suit when I got married a few weeks ago as it did in our 35 degree London heatwave when worn with a pair of shorts although, it is a bit too formal to work with tracksuit bottoms. Out of all the styles I reviewed it felt much more like a smart option.
What the Adrian definitely isn’t on the other hand is a piece of grab-and-go sportswear that can be washed and thrown on like a t‑shirt or folded up at the bottom of your bag for destination holiday. I found myself hand-washing the delicate fabric to avoid rips and the collar, though it stands well, needs shaping with an iron after washing. Like a lot of luxury items, it’s delicate and requires a bit more care and attention than most and at £145 it’s not quite affordable enough to be a staple. That’s not saying it’s bad value necessarily, you can see the care and attention that was put into it and it’s UK manufactured but it’s probably not what most people are looking for when it comes to an everyday polo shirt, and those not quite the all-rounder that could hold the top spot. If you’re more likely to wear smart trousers than jeans and prefer a knit jumper to a hoodie then this is the polo for you.

Budget pick

H&M Cotton Polo Shirt
A great price paired with good fabrication and quality, the H&M polo offers the best value for money with their straightforward take on the classic polo shirt.
$12.99

If you’re unconcerned with logos and just want a classic polo shirt as a wardrobe staple you could do a lot worse than the H&M Cotton Polo Shirt. The piqué is soft and drapes well, the fit is classic, and straight (though as is often the case with H&M group, a bit long for me). In a blind test, I’m not sure I could tell the difference easily between this polo and the Lacoste L.12 which it’s clearly based it’s detailing on. And at £9.99 it’s extremely good value. Ethical clothing site Good on You’s review gives the brand an ​“It’s a start” rating for it’s environmental and ethical credentials noting that it’s environmental record is consistently improving while some issues with it’s supply chain labor remain.

What to look for

Range of colours: More than most sportswear, polo shirts are about colour, and we wanted our staple pick to have a good range of quality seasonal colours.
Flexibility: We wanted a Polo that looked good with a range of clothing from the formal to the ultra-casual (a pair of shorts or sweats)
Fabric: Has to work well in the heat, for most people a polo is a summer item and anything too heavy or coarse wasn’t going to cut it for us, we tried a range of synthetics and cottons of different qualities.
Fit: Piqué and knitted cotton are unforgiving fabrics so having a good fit is key to making a polo shirt work.
Collar: Does it stand up well, does it look okay when unbuttoned? is it easy to fold down or does it look sloppy.
Length: Long enough to wear tucked in but not long enough to look sloppy on its own.
Sleeves: We wanted the sleeve length to flatter the bicep but not ride up too high into the armpits, we also wanted easy movement as you’d expect from sportswear.
Easy Care: The best polos, like all good sportswear, should be easy to wash and care for.
Aesthetics: We wanted a polo that was more than a billboard for logo’s or an anonymous boxy t‑shirt alternative, the best would have a strong aesthetic quality.

The competition

The Fred Perry M12 & M3's are the most solidly constructed of all the branded polos I tried, and I was particularly keen on the thick ribbing on the sleeves and collar and the wide, reinforced placket. The collar had a slightly wider spread than most and which I found more flattering. The fit is trimmer than Lacoste and the hem is square so overall it has a neater, less sporty look. It's also nice that it's been continuously made in the UK since its introduction in the 1950s. The M12's aesthetic with its twin tips on the collar and sleeves have deep roots in the mod, Britpop, punk and skinhead subcultures in the UK and it can be a bit overpowering if you're looking for something more casual, but I love the simplicity of the M3's laurel crest and it has the same fit. Our favourite if you're looking for a logo.
We ordered from Lacoste as they're the originators of the style. The Lacoste L.12.12 is their staple and comes in a huge range of colours. It's hard to judge it fairly as it seems to be the most duped of all polo styles—the Ralph Lauren polo is said to be a copy of their pre-60s model after the designer was disappointed with the synthetic blend polos they produced in the 70s. It has a straight fit, flattering sleeve and fairly flat collar. The fabric is softer than most piques and the split tail is nice but there is nothing particularly stand out, though the mother of pearl buttons are a nice touch. In terms of transparency, they were probably the most disappointing of the branded styles as there was absolutely no place of origin for manufacture, not even a "made in" on their label (though I believe they are produced in Peru).
The Lacoste Paris Polo Shirt is their more contemporary update to the classic style and it features a slightly smaller collar, a bit of elastane in the fabric (6%) and a longer, narrower hidden placket and tonal crocodile patch. It's an interesting update, but if you're going for something so subtle I'm not sure why you wouldn't go for something completely unbranded.
The Ralph Lauren Classic Fit Mesh Polo Shirt was an interesting variant. Its piqué was solid and soft feeling, It had a really thick placket and nice mother of pearl buttons, but it was largely indistinguishable from the Lacoste L.12 and its dupe status makes sense. It has a slightly lower stepped hem and a surpassingly slim fit for a "classic" style. It comes in a huge range of colours (some pretty dubious) and is the most expensive of the branded options we tried, coming in at £85. It's also shorter than most of the polos we tried so could be a good option for smaller guys.
Kent Wang is one of menswear's best-kept secrets and we're a big fan of the Kent Want polo shirt. It splits the difference nicely between the more casual sportswear elements and smarter styles like the Adrian with thick quality pique, mother of pearl buttons and a high spread collar designed to look good under a suit jacket or jumper. If you want something with the formality of the Smedley and the easy-care of a classic polo then this is probably your best option and it has some of the most tasteful colours of any brand we reviewed (as well as a wide range of long sleeve options). It should be noted that the fit is quite slim and it's worth sizing up.
The Uniqlo Airism Jersey Polo is sleek and technical without seeming dorky. It kept me from sticking to the sofa when the heat in London got to a high of 35°C (95°F). It would be the ideal choice for a warm-weather tech enthusiast and looked pretty cool and sleek worn with my black running shorts.
The other Uniqlo style I tried was the Uniqlo DRY PIQUE polo, which I was less of a fan of. It was fine but not particularly interesting fit wise and has a slightly coarse plastic-y feel to the fabric.
I tried ASKET's Pique Polo and while it has the brands great fit range (you can choose the length from small to large) was a disappointment overall. The piqué was soft and mercerized but also the most transparent of all the ones we tested which meant nipples showed through. The collar was strangely floppy and unstructured so looked messy when buttoned up but also had trouble sitting flat when opened and the placket looked visually off centre. As usual with the brand, the environmental and social tracing is excellent and I hope they can perfect the style.
Finally, I also gave the H&M COOLMAX Polo a try and while I might appreciate it if I lived in a much warmer country, the texture just suffered in comparison to the pure cotton pique of their standard polo.
This is a new guide from Typical Contents, the “wirecutter for clothes”. It’s by the team behind Epochs, a now defunct menswear blog.
*We’re reviewing categories of clothing in hopes of finding the best item(s) in that category. All items tested in this guide were purchased with our own money. This post does not contain affiliate links.
Check out our previous guides on boxer briefs, plain t-shirts, low top canvas trainers, and summer socks.

Period: 364.05 days

	Submissions	Comments
Total	1000	3465
Rate (per day)	2.75	9.48
Unique Redditors	235	1337
Combined Score	44480	12132

Top Submitters' Top Submissions

1. 4310 points, 85 submissions: Superbuddhapunk
   
   1. Margaret Hamilton, NASA's lead software engineer for the Apollo Program, stands next to the code she wrote by hand that took Humanity to the moon in 1969. (252 points, 15 comments)
   2. Close Encounters of the Third Kind Geocache in Northern Italy (241 points, 10 comments)
   3. Cleaning tips from CleaningTips (194 points, 3 comments)
   4. Cheesy Origins - The etymologies behind the names of some of the world's most popular cheeses. (169 points, 45 comments)
   5. Around the World in 50 traditional breakfast dishes (155 points, 30 comments)
   6. Roosevelt dime 10c coin Mint error, off center strikes (142 points, 7 comments)
   7. President Obama Roasts Donald Trump At White House Correspondents’ Dinner (2011) (138 points, 30 comments)
   8. Beautiful elderly Common Snapping Turtle just coming to say Hello. Spring Lake, San Marcos, TX (137 points, 6 comments)
   9. Christmas tree in the main hall of the Galleries Lafayette department store in Paris, France. (124 points, 5 comments)
   10. Not open during a CAT 5 hurricane? 1 star for you! (119 points, 7 comments)
2. 3607 points, 135 submissions: 0and18
   
   1. The final Calvin and Hobbes strip ran on Sunday, December 31, 1995 (170 points, 6 comments)
   2. ‘The Kentucky Derby Is Decadent and Depraved,’ by Hunter S. Thompson (85 points, 3 comments)
   3. Between 1995 and 2000 music companies were found to have used illegal marketing agreements such as minimum advertised pricing to artificially inflate prices of compact discs in order to end price wars by discounters such as Best Buy and Target in the early 1990s. (81 points, 1 comment)
   4. Yuki-toKori discovers his new jeans have a hidden inside pocket for a condom (80 points, 12 comments)
   5. Geof Darrow’s Hard Boiled (77 points, 2 comments)
   6. His Face All Red by Emily Carroll (73 points, 4 comments)
   7. American Public School teachers do not get paid over summer break. (68 points, 45 comments)
   8. The Pervert Who Changed America: How Larry Flynt Fought the Law and Won (66 points, 0 comments)
   9. This chart shows the most common display resolutions, makes zero sense to me. (64 points, 17 comments)
   10. Two Michiganders arrive in hell (64 points, 3 comments)
3. 2511 points, 38 submissions: InvisibleLemons
   
   1. The House of Slaves in Gorée Island, Senegal, is a museum and memorial dedicated to the Atlantic slave trade that some believe served as a major trading port for slaves captured from Africa. It's argued that up to 15 million people were put through the “Door of No Return” and shipped off as slaves. (175 points, 2 comments)
   2. Anna Bērzkalne was the first Latvian to earn a degree in Folkloric Studies. She purposely wrote her thesis in English rather than German as a form of non-violent resistance against the Nazi occupation of Latvia during World War II. Her degree was not recognized by the Soviet authorities. (138 points, 2 comments)
   3. Losing a language means more than the disappearance of words. This six-part film and multimedia experience follows four Indigenous communities who are revitalizing their languages and cultures. (136 points, 5 comments)
   4. Hilma af Klint belonged to "The Five", a circle of women who shared her belief in the importance of trying to make contact with what she called the High Masters, often by way of séances. Her paintings, which sometimes resemble diagrams, were a visual representation of complex spiritual ideas. (129 points, 7 comments)
   5. Stephen Duneier, aka Yarn Bomber, has the world record for the largest crochet granny square made by a single person. The granny square measures 1,311 square feet, weighs over 60 pounds, took two years to make, and has over a half million stitches. (120 points, 7 comments)
   6. Fictional Map from one of my favorite book series as a child, Dinotopia (117 points, 7 comments)
   7. The indigenous city of Cahokia, across the river from St. Louis, is thought have had at most 40,000 people living there. Cahokia was large enough to have suburbs and had an equal pop. to London in the 1200s. No city would have surpassed it's pop. in north America until Philadelphia in the 1780s (112 points, 8 comments)
   8. Rand Paul was the national debt for halloween in 2015. He said it was a very scary costume. (104 points, 23 comments)
   9. World's Largest Rubber Stamp in Cleveland, Ohio (104 points, 7 comments)
   10. In 1949, Warren Buffett, the most successful investor in the world, was infatuated with a young woman whose boyfriend had a ukulele. In an attempt to compete, he bought a ukulele and has been playing it ever since, often at stock meetings. (93 points, 3 comments)
4. 2256 points, 58 submissions: sbroue
   
   1. A successful slave rebellion against the French made Haiti the second independent nation in the Americas. (118 points, 2 comments)
   2. Rare 300-Year-Old 'Beard Tax' Coin Discovered in Russia (112 points, 4 comments)
   3. The song Funiculi Funicula was composed to celebrate the opening of a Funicular railway up Mt Vesuvius (87 points, 5 comments)
   4. Wave Rock West Australia (87 points, 4 comments)
   5. Internet trolls are not who I thought — they're even scarier (77 points, 2 comments)
   6. Ethiopian 18th Century crown returns home (75 points, 1 comment)
   7. The Shocking True Tale Of The Mad Genius Who Invented Sea-Monkeys (75 points, 6 comments)
   8. When America Despised the Irish: The 19th Century’s Refugee Crisis (71 points, 0 comments)
   9. Blue Weevils "wrestling" (70 points, 8 comments)
   10. Step Inside the World's Most Dangerous Garden (If You Dare) (70 points, 4 comments)
5. 1879 points, 49 submissions: tillandsia
   
   1. What do you mean we, paleface? (128 points, 4 comments)
   2. In the myth of Narcissus, Nemesis, goddess of revenge, decides to punish Narcissus. She lures him to a pool, where he leans upon the water and sees himself in the bloom of youth. Falling deeply in love with his reflection, and unable to leave, he melts away, eventually turning into a flower. (112 points, 2 comments)
   3. Fragment of a Queen's Face, possibly either Queen Nefertiti or Tiye, Egypt, New Kingdom, Amarna period, ca. 1353-1336 B.C. (97 points, 4 comments)
   4. Pumpkin Spice Latte Tiramisu (81 points, 17 comments)
   5. 1970s Key West (76 points, 12 comments)
   6. The garbage pickup on my street, before covid, was always sometimes a minute before 8 am, sometimes a couple of minutes after. Sitting in the house, drinking my coffee on Monday and Thursday mornings, I'd always know what time it was when I'd hear the truck. (74 points, 3 comments)
   7. How to make spaetzel, a pasta made with fresh eggs (68 points, 6 comments)
   8. ‘The Death of Marat’: A Powerful Painting of One of the French Revolution’s Most Famous Murders (66 points, 8 comments)
   9. Color Aid Paper, used in art school to teach Josef Albers' theory of color (62 points, 5 comments)
   10. Not a lizard nor a dinosaur, tuatara is the sole survivor of a once-widespread reptile group (62 points, 1 comment)
6. 1857 points, 26 submissions: Mr_Caterpillar
   
   1. Diane's NPR ringtones [Bojack Horseman] (227 points, 15 comments)
   2. The Hulk throws a bear into space (173 points, 15 comments)
   3. Bryan Cranston tells the story of an ad-libbed joke as dentist Tim Whatley on Seinfeld (133 points, 3 comments)
   4. There's something about holding a good, solid mace in your hand (124 points, 8 comments)
   5. Side-by-Side scenes from Ghost in the Shell and the original animated film (107 points, 7 comments)
   6. Twilight in Prague (97 points, 2 comments)
   7. Roller Derby Fact [SLAM #1] (91 points, 3 comments)
   8. Tracer Bullet - Calvin and Hobbes' hardboiled detective parody (89 points, 4 comments)
   9. Mapping out the evolution of Rock Music from the film School of Rock (88 points, 24 comments)
   10. Ronald Jenkees started his career by making music in his bedroom and posting to youtube. This is his song "Try The Bass" (77 points, 10 comments)
7. 1120 points, 27 submissions: coiso
   
   1. a high school football coach got half the fans of his own team to cheer for the other team, because the other team was from a maximum-security juvenile correctional facility and didn't have any fans of their own (157 points, 5 comments)
   2. Animals see more colours than humans. Here's a chart. (135 points, 16 comments)
   3. If a beta male mandrill wins a fight, it physically morphs into an alpha male over time, gaining facial coloration, bigger testicles, and the ability to breed.) (95 points, 6 comments)
   4. Urinetown - a 3 times tony award winner musical about a town where private toilets are outlawed... (68 points, 5 comments)
   5. Stormtrooper hits his head (63 points, 4 comments)
   6. The story of grindcore: "This isn't metal, it isn't punk, I don't know what the f**k these guys are doing" (61 points, 1 comment)
   7. the longest single set at the laugh factory lasted 7h and 34m (by Dane Cook in 2008). (58 points, 64 comments)
   8. 5 Ways to Spot Greenwashing (51 points, 1 comment)
   9. Jeffrey Dahmer’s Childhood Friend Talks About His Graphic Novel "My Friend Dahmer" and Its Movie Adaptation (41 points, 3 comments)
   10. Daily life in Russia – gallery by The Guardian readers (38 points, 1 comment)
8. 1097 points, 23 submissions: gorditasimpatica
   
   1. “If you tell a big enough lie and tell it frequently enough, it will be believed.” (126 points, 3 comments)
   2. The First Labor Strike in History: In 1159 BCE, the tomb-builders and artisans at Set-Ma’at refused to wait any longer for their wages and marched toward the city shouting “We are hungry!” (125 points, 2 comments)
   3. Get the feel of a winner, 1978 Sears Catalog (104 points, 6 comments)
   4. Polls are not always right (90 points, 38 comments)
   5. "Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism..." (84 points, 4 comments)
   6. The Sonoran Desert is thought to have the greatest species diversity of any desert in North America, including 60 species of mammals, 350 bird species, 20 amphibians, 100 reptiles, 30 species of native fish and more than 2,000 species of plants (77 points, 5 comments)
   7. They took away our land, our language, and our religion; but they could never harness our tongues..." Brendan Behan (76 points, 6 comments)
   8. "Lafayette We Are Here" (59 points, 2 comments)
   9. The Wuppertal Suspension Railway is the oldest electric elevated railway with hanging cars in the world. Designed by Eugen Langen, it opened in 1901 and is still in use as public transport, moving 25 million passengers annually. (56 points, 2 comments)
   10. Mugshot model Jeremy Meeks continues his topless runway streak (44 points, 1 comment)
9. 1062 points, 18 submissions: eladarling
   
   1. Ways the Great Lakes try to Murder Ships - illustrated (219 points, 17 comments)
   2. The Dunning-Kruger Effect: the least competent are more likely to overestimate their ability (123 points, 4 comments)
   3. Before video games, Nintendo sold a variety of other products including playing cards depicting nude women, and by-the-hour sex hotels. Their first big customer was the Yakuza, who used their cards in illegal casinos. (106 points, 6 comments)
   4. Earl Grey tea is black tea flavored with oil of bergamot, a green citrus fruit grown mostly in Italy (105 points, 9 comments)
   5. "At Last," Etta James's signature song that most people today associate with her (75 points, 3 comments)
   6. One of the largest piñatas on record was a 65 ft tall donkey filled with 8000 lb of candy. It was smashed open with a wrecking ball to release the sweets inside. (74 points, 3 comments)
   7. World Islands, a cluster of man-made islands in Dubai, was supposed to be a lavish multicultural paradise. Most are still undeveloped or abandoned due to economic, climate, and construction issues. (62 points, 3 comments)
   8. What If God Was One of Us - Joan Osborne (56 points, 2 comments)
   9. GonzoVR was a short lived VR app where users could drive an rc car around my living room and buy treats for my dog Gonzo (40 points, 4 comments)
   10. Hysteria High: How Demons Destroyed a Florida School (35 points, 1 comment)
10. 1024 points, 22 submissions: ShimataDominquez
    
    1. The head of a tapeworm under an electron microscope (256 points, 19 comments)
    2. What happens when you have heated tile flooring (150 points, 4 comments)
    3. Jon Stewart Deep Dish Rant (84 points, 14 comments)
    4. In-A-Gadda-Da-Vida The Simpsons take on a Psychedelic Rock classic (82 points, 4 comments)
    5. Ewoks should have met a terrible fate, scientists say (46 points, 0 comments)
    6. Robocop Commercials (38 points, 2 comments)
    7. Green Onions (32 points, 1 comment)
    8. The Jetsons! (32 points, 0 comments)
    9. Frank Lloyd Wright, a narcissist and control freak. (31 points, 8 comments)
    10. Why is smiling being frowned upon in the Russian culture? (31 points, 11 comments)

Top Commenters

1. 0and18 (659 points, 466 comments)
2. jostler57 (145 points, 40 comments)
3. Otterfan (139 points, 19 comments)
4. Superbuddhapunk (124 points, 43 comments)
5. astronoob (110 points, 7 comments)
6. anotherkeebler (101 points, 23 comments)
7. Goyteamsix (94 points, 21 comments)
8. goofballl (85 points, 14 comments)
9. thespaceghetto (84 points, 20 comments)
10. swizzler (81 points, 21 comments)

Top Submissions

1. The head of a tapeworm under an electron microscope by ShimataDominquez (256 points, 19 comments)
2. Margaret Hamilton, NASA's lead software engineer for the Apollo Program, stands next to the code she wrote by hand that took Humanity to the moon in 1969. by Superbuddhapunk (252 points, 15 comments)
3. Close Encounters of the Third Kind Geocache in Northern Italy by Superbuddhapunk (241 points, 10 comments)
4. It's Dangerous to go Alone... by yankee4357 (228 points, 11 comments)
5. Diane's NPR ringtones [Bojack Horseman] by Mr_Caterpillar (227 points, 15 comments)
6. Ways the Great Lakes try to Murder Ships - illustrated by eladarling (219 points, 17 comments)
7. How a deep sea blobfish looks with and without the extreme water pressure by Imaginary-Cow (216 points, 10 comments)
8. How to Talk Minnesotan: The Power of the Negative by SteelWool (203 points, 5 comments)
9. Cleaning tips from CleaningTips by Superbuddhapunk (194 points, 3 comments)
10. All movies on IMDB are rated on a ten-point scale. All except one. by anotherkeebler (188 points, 9 comments)

Top Comments

1. 48 points: jesseaknight's comment in In the show St. Elsewhere, a character in the finale is shown to have thought of the whole series, which means he also made up all the shows that had crossovers with St. Elsewhere. This expands into the shows that were mentioned in the shows. There is at this point 419 shows in this universe
2. 44 points: Derosa6037's comment in the longest single set at the laugh factory lasted 7h and 34m (by Dane Cook in 2008).
3. 43 points: astronoob's comment in Margaret Hamilton, NASA's lead software engineer for the Apollo Program, stands next to the code she wrote by hand that took Humanity to the moon in 1969.
4. 42 points: rus_reddit's comment in Rand Paul was the national debt for halloween in 2015. He said it was a very scary costume.
5. 40 points: thejesiah's comment in Close Encounters of the Third Kind Geocache in Northern Italy
6. 38 points: electro_hippie's comment in Why is smiling being frowned upon in the Russian culture?
7. 37 points: SlideNERD's comment in The head of a tapeworm under an electron microscope
8. 37 points: wtfisthisnoise's comment in Is U.S. income tax invalid because Ohio wasn’t legally a state when the 16th amendment was ratified?
9. 35 points: Otterfan's comment in President Obama Roasts Donald Trump At White House Correspondents’ Dinner (2011)
10. 35 points: _Foy's comment in Ways the Great Lakes try to Murder Ships - illustrated

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